This recent Wednesday, my team member Caitrin and I completed a project for our Art Direction course. The entire class was instructed to make a Public Service Announcement (PSA) that promotes handwashing, and this is our concept. We wanted to blend seemingly pristine food with unsanitary conditions, and also refrained from any obvious signs of dirt/germs. Our goal was to use that juxtaposition to make viewers think twice. Our instructor suggested we play with typography a bit, and while we did explore quite a lot, that might be the one thing I would explore further.
This project had some major learning outcomes for me. First of all, it’s valuable to create several iterations along the way, the earlier the better. That way, you can continually get feedback to make a piece better each time. Plus, we left spare time just in case we wanted to reshoot. Sure it can be a pain in the rear, but if a reshoot will help dramatically, then be it.
Furthermore, we got a small taste (bad pun, sorry) of food styling. At the time, the only sprinkled donuts we could find had a Halloween theme, thus we attached our own sprinkles to a plain donut using honey. The Twizzlers rope is actually divided into three pieces, and was connected with a wire running through the entire thing. As for the breakfast food, that’s thanks to my team partner. I can’t fry an egg for the life of me. It was difficult to decide to include bacon, since both of us are vegetarians, but I think the shot would have been incomplete without it. Little piggy, please forgive me.

