The Sound of Creation

philips-sound-of-creation

A while ago, Philips released an interactive music story called “The Sound of Creation”. This audio-visual project creates a very rich experience. The music for the website was produced in collaboration with chillmave musician Washed Out and director Gustav Johansson–the combination is stunning. Looped samples build and complement each other to create a very dreamy track, a sample of which can be heard on soundcloud. The website introduces each loop individually, and allows the user to interact with them, creating a custom composition each time.

So this is where it begins. The moment just before nothing becomes something.
Inspiration: It’s inside you, but it’s also outside you. Let it in.
The Idea: Find it. Grow it. The abstract takes shape.
Improvise: Make a detour. Make your own rules. Make it up as you go along.
Experiment: Let it go. When you explore the unknown, beautiful things can happen.
Improve: Move the finish line. Reach it. Move it again.
Test: It’s time for science to meet art. For the rational to meet the emotional.
Compete: Set yourself against the rest, but know that ultimately the battle is with yourself.
Perfect: From broad vision to fine details, this is quest for perfection.
Share: Yourself. Your ideas. Your creation.
And as one journey ends, a new one begins.

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